Conversion-driven copy, for potential customers
I have experience in writing copy for web, or UX copy as you might call it, from my employment at Albert, the digital learning service for children. The goal of this assignment was to explain what Albert is, convey the value of using the service, present the current campaign, but above all to get the visitor to convert.
To take the buyer's hand and lead the way
I have collaborated with both UX designer and developer to ensure that the customer journey is as clear and smooth as possible. Working with Albert’s webpage and CRO has been an ongoing project including A/B testing and mapping.
